In 2013 I teamed up with two food-media veterans, Nick Fauchald and Kaitlyn Goalen, to create Short Stack Editions: a small-format, single-subject cookbook series.

Each book contains 20 recipes, developed by a different cookbook writer or chef, and focuses on one ingredient. Instead of food photography, the books feature whimsical illustrations and each cover is just as distinct as the ingredient itself.

We doubled our funding goal with a massively successful Kickstarter campaign, heavily supported by social media, events and media exposure.

Since then, the publication has been featured across all main food and lifestyle publications, and is 33 editions strong. In 2016 we created Short Stack: The Cookbook (Abrams Inc.)

As the company’s creative director, I created all branding, as well as design and illustration for each edition, print production, marketing, e-commerce, social media, photography, partnerships and more. I loved the opportunity to create a brand from scratch and have control over its’ direction. I also feel that this experience brought me better understanding of my clients, their challenges and needs.